The Re-Branding Stage That Is Right For Your Business

Re-branding stage needs to be considered so that the company avoids losses

A business can be said to be stable if it has received income in accordance with the value of the issued capital. However, it is not uncommon for businesses that have been categorized as stable and large suddenly collapse and go bankrupt. This often occurs due to the company's development process that is not going well so that there is no progress that encourages the business to survive. One of the methods to survive in the competitive market is to do Re-Branding .

Also Read: The Reasons Why Brand Identity Is Very Important For Business

What Is Re-Branding ?

Re-Branding is an activity to remodel the company's image, vision, and targets, the type itself is divided into two, namely Partial Re-branding in which the company makes changes only from certain aspects that are seen as less than optimal, meanwhile total Re-branding where All forms of corporate image are completely overhauled to form a new face.

Most of the reasons that drive a company to re-branding are due to market discrepancies , both in terms of sales targets, prices, and product quality. This activity is a way or strategy so that the company can avoid losses and even go bankrupt.

Re-Branding Stage :

1. Designing a new company image

The activity of designing a new image is not only changing the logo and appearance of the company, but also to branding related to the internal company, such as marketing , employees , and communication strategies. This is intended to build a new perception of the brand .

2. Reviewing the new target market

When a market that was previously relocated is seen as inappropriate, the company needs to review in more detail about the market to be pursued next. From this it is also necessary to know the competitors that will be faced if they are going to compete in certain market segments, so that the decision to re- branding produces maximum results.

3. Adjusting to the trend that is

This stage is something that can boost image changes to be more optimal. As we know, almost all people today tend to shop according to existing trends , so that if branding is repeated by prioritizing the principle of following the trend , then interested market segmentation will be greater. However, it should be noted also that retains the differentiation dalah create products.

4. Promote new brands regularly

After going through the preparation stage, the next step that needs to be considered is when re-promoting. These activities need to be adjusted also by branding the new owned by the company, namely in terms of design ( advertisement , campign , etc ), marketing , to communication. Everything must be in harmony with the new image so as to build a different perception in the competitive market.

5. Doing Brand Re-launching

This activity is not a priority of re-branding , but has a large enough effect if it is carried out. The goal itself is for existing and new customers to know for sure that the brand that he knows has been rebranding by offering products that are more suitable or of higher quality. So that market perception will be awakened automatically through brand re-launching .

Those are the steps that need to be passed if you want to do a re-branding , but you also need to know that in order to re-branding you must first understand the main reason for re-branding , so that the company can still operate in accordance with the process and avoid loss.

Also Read: Endorse Strategy in Social Media for Business

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