Project Management

Managing Business Through Creative Circle

10 February 2025

Being an entrepreneur does n't always have to be expressed by building a startup . Creating a startup is just a trend, not an obligation. Even high school kids who sell donuts at their school are a form of entrepreneurship , you know . So, don't get me wrong, learning to run a business is not the privilege of just a few people. Everyone can and should try it.

One form of entrepreneurship that we can try is learning to manage circles . What are circles ? In linguistic definition, circle means circle. However, in term, circle means a circle of associations of people who like one or several certain themes. In short, community .

Image source: Mipon - Anime Tourism

The term circle is actually more popular among associations of creative people, However, as time goes by and more and more creative events have sprung up in Indonesia - like Comifuro , the term circle is no longer exclusively used by wibu circles or kpopers .

Now the question is is there a clear relationship between circles and entrepreneurship ? Obviously there is! In the creative industries, the circle was already to be like a kind of miniature business. UMKM- kayak arguably his creative industries. If you are able to manage it well, the circle can even develop into a startup company class or even bigger than that. Isn't that interesting?

So, the next question is, how do you make the circle grow to such a success? This is what we want to discuss today. As a company that is also engaged in creative fields, of course we are interested in discussing it. Who knows tips of us can help circle thy enlarged.

So , sit tight , fellas ! Here are the details about circles that you need to know !

A. Building a Strong Circle Starts from Intention

This is the first homework that needs to be paid attention to by people who have a circle or who are just planning to build it. If the circle thy fragile, do not have good coordination, then age will not be too long. Forget about being a UMKM classmate, even if you want to survive, you might be half dead.

So, what are the keys to building a harmonious circle ? First and foremost is the goal. If the purpose of forming a circle is not clear, then its activities will also be unclear, and its members will be confused. Except if the circle of his weve just a community of coffee and eat bakwan. Yes udahlah , do not bother.

However, if you have more serious aspirations, from the start you have to determine what is the purpose of forming the circle . It doesn't have to be put in the form of a statute, the important thing is that it is clear and can be a motivation for other members.

These goals can consist of short term goals and long term goals. For example, his long-term goal is to become a fun and profitable circle . Meanwhile, the short-term goal is to succeed in selling at Comifuro , AFA, Comiket , Mangafest , Pakoban , and others. These goals are the driving force, so it is impossible for a circle to have a clear future if these goals have never been formulated at all.

Tah eta. Image source: Empowers Performance

The University of Sheffield in England in its journal also stated the importance of setting goals. Purpose builds the responsibility of members for their abilities and their work. In addition, for circle managers or division heads or whatever they are called, they also have clear measuring tools to supervise the work of all its members.

Apart from goals, of course each member must also have a commitment. Dreams will have no meaning if we don't try to make them happen. Just like school, just like work, lazing around will get you nowhere.

When each circle member is familiar with their respective responsibilities, automatically their community will certainly develop. The ability to increase, circle it strengthened. It's that simple.

B. Coordination Is The Key To A Successful Circle

Communication and coordination are two basic points that must exist in an organization — whatever its form, including circles . Without both of them, the circle will not last long either. Can fight only if the coordination chain is not clear. Members will be confused about who gave the assignment, the leader will be confused about why there is no finished work .

According to the website Business Management Ideas , coordination is crucial really to keep the organization remains on track- her ; keep the organization can achieve goals effectively. This is right , you know . There is a goal, there is planning , but if the cooperation falls apart, the results will be messy too.

So, since the beginning of the circle's formation , you must determine the role of each member. From here, it will also be easier to coordinate with one another. The circle's condition can also be healthier, there is n't much drama. We also know 'who's doing what' and 'who's responsible for where'. Kalo borrow a military term mah no clear chain of command.

Get to know the position of each member

If the coordination chain is clear, when there is a job that does not meet expectations, we can know which points are not good enough. So there is no need to blame each other, because we already know which 'holes' we need to patch.

In addition, we also need to have clear communication standards. What applications do circles use so that their coordination can be effective? WA? Telegram? Slack ? Skype? Discord ? Or Camfrog ? (͡ ° ͜ʖ ͡ °)

How many times should a circle member hold a meeting? Is it only when there are problems? Once a week? Every day?

These things need to be designed and agreed upon by the circle according to the conditions and needs so that their work is more effective. Remember, the principle of coordination is to achieve the goal with the best possible result.

C. Preparing for the Circle to Become More Than Just a Hobby

If the destination is already clear, coordination already neat, communication is also already well, now just thinking about how to do so circle thy so communities are more serious. Who does n't want his circle to grow? Minimal you pengenlah circle him so famous, so your work anime, can ngadain talk cool, or the like.

Now, when talking about development or growth , the easy analogy is to imagine humans. What is most important for human growth and development? The answer, nutrition. In the context of a circle, it is the same, it's just different in its nutritional form. If people need the nutrients in the form of nutritious food, circle needs nutrients in the form of income ( revenue ) . This income is of various kinds, it can come from sponsorships, investments, joint money, or from sales.

From here, then we will connect with the topic that we wanted to discuss from the beginning: circle is a miniature business that depends on money to survive.

Image source: DemotiX

According to Small Business Chron , every association definitely needs money, at least to drive activity in that circle .

It's hard to imagine why money is so important for the development of a circle ? Okay, let us give you an example. Let's say you have a doujin circle , want to sell your own comics at an event . To print the comic, don't you need capital? To go to the event , don't you need a fee? To pay comic artists, don't you need money? For promotion on social media, don't you need a quota? The bigger the project, the more money is needed.

Image source: Eurotarkka

Can you imagine now how much money is needed to live a circle ? Probably will not be a problem if the circle it just to get together, get together for fun and fun alone. But it would not matter if from the outset already has ideals wanted to circle it enlarges.

So, before we talk technically about how to sell from circles , we need to understand the most basic growth principle : that development requires strength and that strength lies in money.

D. Selling Products Through the Circle

Okay, let's say circle thy own good in all aspects; already have big goals, already have a neat coordination chain, already have cool products, already have healthy finances , then what else? Obviously, if you've come this far, it's a sign that you're ready to start selling more seriously. It was time to develop a circle thy so classmates SMEs or more.

When talking about sales, we need to remember several important points. Because the sale was not ever as simple as no goods / products and people are buying. Try to imagine that you are selling fancy steaks in rural areas where you eat pecel everyday, do you think it will sell or not? Yes, no. Selling pecel preferably equal citizens just have not sell well, especially steak . This is called a product but it is not right on target. So, selling also has 'rules of the game'.

Who does n't want their stalls to be crowded like this ? Image source: Tokyo- Otashift

So, what are the 'rules of the game'? We won't go into detail, but there are 3 basics we can summarize. To make it easy to understand, we will make small points. Here are the 3 basics:

1. Target market . Target market means people we want to target for sales. In principle, not everyone wants to buy our products, which is why we need to formulate what kind of people will be interested in our products. Moms? Gentlemen? Young adult? Businessman? Kpopers ? Wibu ? Girl? Guy? Middle-up economy? Middle-low economy? You really need to formulate this , so that your energy to create works / products is not wasted; to be more focused when designing something to suit its target market .

2. Marketing . This is also a crucial element. Selling anything can not depend on the appearance of your product alone. You need promotion, need to advertise , need to make posters, and so on. What for? So that people interested in buying your product; so that people believe that your product is really worth the purchase. Read about the AIDA process here . This is the function of marketing , to drive sales figures, either directly or indirectly. There is no big company in the world that doesn't have a marketing team , everyone has. Even Indomie factories whose products are selling well still have a marketing team , you know . So, underestimating marketing is like taking the heart out of selling.

3. Service. Assume you already have a customer. The next thing you need to improve is service . With good service, your customers will be happy. If the customer is happy, he will also be happy to buy your upcoming products and even recommend it to other people, even though it's not buzzeRp ! At this point, you are no longer just buying and selling activity, but also already created a loyal market. In the marketing pyramid , this is the highest level and the most difficult to reach. But, not all things are possible. Anyone can afford it, provided we know what the customer needs.

Those are about three basics of selling that need to be properly noted and trained by circle managers . Who does n't want their product or work to sell well? All also want . However, success is not instantaneous, there is a process. Sales are the same.

What is difficult about the sale is not when it comes to buying and selling transactions, but rather when convincing other people to make buying and selling transactions. Hopefully the three basics above can clear up your confusion over the years. Good luck , fellas !

Oh, you have a question about the effectiveness of marketing for creative goods? Or do you want to be helped to advertise on social media? No worries , we can help you. We are experienced in handling well - known companies and have many partners who can also help you. Immediately just consult the e- mail hello@serunicreative.com .